Revitalising Taste of Shanghai’s Online Presence:
A Fusion of Tradition and Modern Design
Taste of Shanghai is a successful and beloved restaurant group in Australia, dedicated to delivering authentic flavours from Shanghai and Northern China. In a diverse country with a thriving food scene, Taste of Shanghai stands out for its quality service and genuine Chinese cuisine.
Taste of Shanghai Group approached Meld Design and Production to update their online presence, reflecting their expanding business and keeping pace with modern technology. Our team was thrilled to assist in revitalising their website, creating a vibrant and informative platform that showcased the group’s unique offerings.
For Taste of Shanghai’s new website, we prioritised both functionality and aesthetics, ensuring it was easy to navigate and reflected the group’s growth. Key features of the new site included:
- UX/UI design
- Website design and build
- Bilingual functionality
- Copywriting
The team worked diligently to integrate these elements, ensuring a seamless and engaging user experience for visitors.
With four restaurant brands under the Taste of Shanghai Group umbrella, it was essential that the website was designed for optimal user experience. We organised the site with a main menu that links to individual brand pages, each showcasing its menus, ordering options, and contact information. This streamlined structure allowed users to easily navigate between the different restaurant brands, enhancing their overall experience.
The website design effectively captures Taste of Shanghai Group’s brand identity. We used high-quality images of their food, rich cultural histories of Shanghai and Northern China, and restaurant interiors to create an immersive experience. The design engages users while highlighting what makes the Taste of Shanghai Group distinctive, inviting them to explore the group’s exceptional offerings.
The final website delivered a fully functional, optimised, and visually stunning online presence for Taste of Shanghai Group. The sleek design, professional imagery, and intuitive navigation helped convey a sense of professionalism and expertise while showcasing the group’s unique qualities. Visitors can now easily explore the group’s restaurants, menus, and the rich Northern Chinese culinary traditions that make Taste of Shanghai a standout in the industry.