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Why Branding Matters

Why Rebrand?

The past few years have been challenging for everyone due to the impact of COVID-19. As we step into 2023, we see this as a new beginning. While we are incredibly proud of our roots and early accomplishments, the time felt right for a rebrand to reflect who we are today and where we’re heading.

Our Journey

We started humbly in a small studio in Sydney’s inner-west, with a strong focus on production. Over time, our passion for design and digital media grew, leading us to evolve and broaden our creative services. Our beginnings have shaped our journey and helped us forge meaningful relationships with clients who value our unique perspective.

Where We Are Now

Today, we are a multifaceted agency with solid industry connections that continue to fuel our growth and refine our identity. Our rebrand reflects not only who we are now but also where we aim to go. By evaluating our strengths and weaknesses, we’ve created a brand identity that represents our current position while setting the stage for future growth.

The Rebranding Process

With our rebrand, we sought to:

  • Infuse a fresh, bright, and exciting outlook.
  • Reflect our evolving goals and ambitions.
  • Command attention in a crowded market.
  • Communicate a bold, forward-thinking vision.
  • Commit to continuous self-improvement.

Our Brand

Our new brand vision is centred on transparency, trust, and continuous improvement. We’re dedicated to building long-term, trusted partnerships with our clients by staying open, honest, and reliable. Strong relationships and mutual respect are the cornerstones of everything we do.

What We Do

We’re passionate about storytelling. Our love for crafting compelling narratives fuels our creativity, innovation, and success. With expertise across various fields, our experienced team specialises in:

  • Branding
  • Print Design
  • Website Design
  • Animation

How We Do It

We deliver strategic design solutions that are fresh yet timeless. Our commitment to quality ensures that businesses of all sizes can succeed with our help. Staying ahead of design trends while adhering to timeless principles is central to our work. We invest in ongoing training and research to ensure our designs not only resonate today but stand the test of time.

What’s New?

As part of our rebrand, we’ve updated:

  • Our Logo
  • Our Colour Palette
  • Our Visual Identity
  • Our Website Design
Lati & Co branding logo on white paper
Female entrepreneur examines Lati & Co website
Lati & Co branding business cards
Lati & Co branding set of designs

Need help with Rebranding?

Read more about the Bespoke Branding Services offered by the team at Meld Design here.