Revamping Sushi Hub’s Digital Presence:
A Fresh, Fun, and Engaging Website Design

Sushi Hub is committed to delivering fresh, high-quality sushi by sourcing ingredients locally and ensuring daily deliveries. This unwavering commitment to quality and authenticity sets Sushi Hub apart, making it a preferred choice for sushi lovers seeking genuine, delicious options.

With Sushi Hub’s recent expansion to over 150 stores across Australia, there was a need for a revamped website to better represent their growing brand and engage with a broader audience. Meld Design and Production was thrilled to partner with Sushi Hub to develop a website that not only showcases their brand effectively but also provides essential information to their customers.

Sushi Hub’s brand identity is known for its bright, cheerful, and fun characteristics. From the beginning, we focused on aligning the website design with these brand attributes. Our goal was to create a cohesive and easily recognisable website that reflects Sushi Hub’s increasing popularity and vibrant brand personality.

A website must not only look visually appealing but also be easy to navigate. Meld Design and Production focused on creating a website that was both fast and user-friendly, ensuring a positive user experience. Efficiency in UI/UX design means users can find what they need quickly and easily, enhancing satisfaction and encouraging return visits. Our design maintained visual appeal while ensuring a smooth, engaging experience.

The Sushi Hub website features key design elements including the brand’s colours, custom illustrations, and playful photography of miniature humans. Consistent use of brand colours throughout the site ensures a unified visual identity. The innovative use of custom illustrations and playful imagery adds a fun and engaging tone to the website. These elements are integrated into various sections, including the hero banner, product images, and social media feeds, to enhance the overall user experience.

The completed Sushi Hub website is a fully functional and optimised platform that meets all project goals. It features an appealing design with bright colours and engaging graphics that reflect Sushi Hub’s brand identity. The website is designed for easy navigation, effectively highlighting Sushi Hub’s products and services. The inclusion of playful elements, such as the miniature humans, makes the site distinctive and memorable, setting it apart from competitors and supporting Sushi Hub in achieving its business objectives.