Embracing Our Evolution: Meld’s Rebrand Story
Why Rebrand?
While we’re incredibly proud of our roots and past achievements, we felt a strong desire to grow beyond our beginnings and redefine ourselves. We knew it was time to break through our old identity and extend our reach by engaging new audiences.
Where We Were
Meld Design and Production started in a small studio in Sydney’s inner-west, with a primary focus on production. As time passed, our passion for design and digital media flourished, leading us to new and exciting avenues. These early experiences shaped who we are today, but we knew there was more to achieve.
Where We Are Now
We’ve evolved into a dynamic, multifaceted agency with deep industry connections, paving the way for continued growth. Our new brand reflects not just where we’ve been, but where we’re heading. It’s a visual and strategic expression of our ambition and progress.
The Rebranding Process
Our new brand is built to be:
- A true reflection of our company culture
- Bold and attention-grabbing
- A clear communicator of our vision
- An instrument of continuous improvement
Our Vision
Transparency and continuous growth drive us. We strive to exceed client expectations by being open, honest, and constantly improving our approach.
What We Do
We’re passionate storytellers. Our expert team thrives on bringing brands to life through:
- Brand Identity
- Design: Graphic Design, Website Design, and Advertising Materials
- Digital Media: Photography, Video Production, and Print Solutions
- Digital Marketing: Strategy, Copywriting, SEO, Social Media, and Email Marketing
How We Do It
Our strategic design solutions are fresh yet timeless, built to evolve with our clients’ needs. We operate through four key pillars: branding, graphic design, digital media, and digital marketing—ensuring your business stays ahead, no matter how much it grows.
What’s Changed
Our rebrand comes with a refreshed look and feel:
- A bold new logo
- A modernised color palette
- A refined visual identity
- A sleek, intuitive website design
Need help with Rebranding?
Read more about the Bespoke Branding Services offered by the team at Meld Design here.