Sushi Hub Cinema Ad

Sushi Hub ingredients flying into a beach bag
Rice falling into a beach bag
Sushi Hub salad platter on a yellow background
Sushi Hub animation advertisement
Sushi Hub animation advertisement on a blue background
Sushi Hub salad platter on a blue background
Sushi Hub animation showing a variety of ingredients on a purple background
Sushi Hub ingredients disappearing into the centre of the purple background
Sushi Hub salad platter on a purple background
Sushi Hub animation Advertisement animation designed by Meld
Sushi Hub animation designed by Meld
Sushi Hub animation Advertisement animation showing a sushi platter
Sushi Hub animation Advertisement animation showing a hand picking food from a sushi platter
Sushi Hub assortment of sushi platters

Sushi Hub Cinema Ad

Introduction:

The Sushi Hub Cinema Ad animation involved a lot of meticulous planning and dedicated production from the team at Meld Design and Production. The storyboard is packed with descriptive illustrations and careful scripting to tell the story (scene by scene). The production phase took six days which included 100 ingredients and over 1200 photographs. Each ingredient had to be photographed over 100 times to create the stop motion movement (animation).

 

The animation production was split into 5 main  categories:

  1. Storyboard – Illustration
  2. 2D Animatic – Video editing
  3. Production – Photo shooting
  4. Post Production – Video/sound production

 

The ingredients used in the production include typical Sushi Hub favourites including:

  • Fresh salmon
  • Teriyaki chicken
  • Crab sticks, prawns
  • Avocado
  • Katsu chicken
  • Beef cubes
  • Tempura prawns
  • Seaweed sheets
  • Surf clams
  • Scallops
  • Tuna
  • Sushi Hub platters and more.

 

Project Includes:
  • Brain storming
  • Idea concept
  • Storyboard creation
  • 2D animatic
  • Photo shooting and animating of all scenes
  • Video editing
  • Sound production
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