Creating Lacosme’s Identity, While Honoring La Cosmetique’s Legacy

Lacosme, the brainchild behind cosmetic giant La Cosmetique, draws inspiration from the clean, elegant, and minimalistic design aesthetics of Japanese and Korean cultures. The brand’s logo, featuring a moving butterfly, symbolizes beauty and confidence, reflecting the brand’s vision of attracting customers with the same grace that a butterfly is drawn to a flower.

The challenge was to evolve elements of La Cosmetique’s boutique identity while crafting a unique brand presence for Lacosme. The goal was to create a strong, distinctive visual identity that conveyed the core values of beauty, confidence, and natural elegance.

Meld Design and Production collaborated with Lacosme to retain key aspects of La Cosmetique’s branding while introducing a fresh visual narrative. The design centered on the butterfly icon, blending seamlessly into natural backgrounds to enhance the brand’s association with beauty and nature. The visual identity focused on descriptors like soft, fresh, natural, and clean.

The result was a cohesive branding package that gave Lacosme its own identity while respecting the legacy of La Cosmetique. Meld Design and Production successfully delivered a modern and strategic visual identity, supporting Lacosme’s growth while resonating with its core audience.