Located in the renowned Hunter Valley, Capercaillie Wines has earned a reputation for high-quality wines since its establishment in 1995 by Alasdair Sutherland. Known for its award-winning Semillon and Shiraz, Capercaillie has successfully built a strong customer base and a distinguished reputation within both domestic and export markets.

Capercaillie Wines sought to modernise their online presence, and Meld Design and Production was thrilled to assist in achieving their vision. The goal was to create a modern, responsive website that reflects the elegance and quality of Capercaillie Wines. Our focus was on custom design, beautiful vineyard imagery, and integrating essential functionalities to enhance the online experience for visitors.

Our team prioritised user experience and seamless navigation, ensuring that the website is easy to use and accessible across all devices. The integration of ecommerce functionalities allows for online bookings, wine club memberships, and purchases, providing a comprehensive digital experience that matches the quality of Capercaillie Wines.

To attract and retain customers, we designed the website with an emphasis on the brand’s unique qualities. Utilising the gold and black branding colours, we created a cohesive look that mirrors Capercaillie’s sophistication. Striking vineyard imagery and product photos forge a strong visual connection with the brand, enhancing customer engagement.

The completed website is an elegant and functional platform that embodies the professionalism and expertise of Capercaillie Wines. With high-quality imagery and thoughtful design, the website not only showcases the brand’s beautiful wines and vineyard but also supports Capercaillie’s goal of differentiating itself and building a loyal customer base.